Darren Curtis (the illustrator behind the brand ‘Motive Culture’) has worked in the fields of graphic design and branding for 23 years alongside a range of media outlets (such as Autocar, PistonHeads and Classic & Sports Car) and as an automotive HMI designer for McLaren Automotive. “I’ve tried to work with brands I have a passion for, and have been lucky enough to do so.” Darren cites a number of automotive artists as inspiration for his work: “Influences are everywhere, but for years I’ve been collecting vintage posters by Géo Ham who really has inspired me. I have a selection of 1970s Monaco Grand Prix prints in my studio and they always remind me to ask: ‘Would I hang this design on my wall?’ If the answer is ‘yes’ the design continues, if I’m not happy with it, it gets binned.”